| about us |

Hello, 

Welcome to The Well Loved Collective (twlc), a curated collection of new to gently loved goodies for your tiny babes. 

My name is Liliana (Lily), mama to two beautiful babes - Royce (4Y) and Leila (1Y). Lover of all things muted and simple. Twlc came about when I was on maternity leave with my first baby. The rate in which he grew out of clothing was and is insane, in comes this creative space. What sets our curated collection apart from other on-trend thrift stores is simplicity and quality. I gravitate towards neutral, earthy tones and simple designs. In terms of quality, all thrifted pieces that we offer will either be new with tags, new without tags or in excellent used condition.  

Mixed with our preloved items, you will find hand selected retail and vendors. The retail shops we carry I swear by for my own babies, hence me needing to share them with all of you. I also love to support local vendors whenever possible, some of my favourites will also be found on here - think of us as a one stop shop for all things trendy and cute for your littles. And of course a few goodies for mama as well. 

Thanks for stopping by!